Iconic Homes
Our Team

Our Team

Our Team

Our Team

Horacio LeDon

Horacio LeDon

 

In the past 17 years, Horacio LeDon has been involved in over $1.5 Billion in luxury residential sales in the Los Angeles, New York, and South Florida markets. Currently licensed in all three markets and recognized nationally, his portfolio includes some of the most prestigious properties in the US. 

In addition to his role as founder of Iconic Homes LA, he also heads up Partners Trust New Development. Prior to joining Partners Trust, Horacio was the President of powerhouse NYC firm Douglas Elliman’s New Development units in California and Florida and was responsible for growing the business from $500 Million to more than $4 Billion. While overseeing the group, he brought in Greenland Group’s Metropolis project, the largest mixed use development on the West Coast. Horacio brings an informed and analytical approach to every deal that is the exception rather than the rule in the industry. 

horacio@iconichomesla.com  |  310.500.3922

Mark Rutstein

Mark Rutstein

 

Mark Rutstein, a native South African who hails from a world-renowned family of real-estate developers whose projects have included Atlantis and the exclusive One and Only group of Kerzner hotels.

Consistently ranked among top-producing real estate agents, including being named Variety's "Hollywood's Top Real Estate Agents" for 3 consecutive years, Mark credits his success to a business built on repeat clients and referrals, by serving his clients with the utmost level of dedication, professionalism, and care. Mark’s past experience in the entertainment and sports industries handling both national and international clients has provided him with the perfect background on which to build his business. Serving as Co-Founder and Partner at Iconic Homes LA, Mark is deeply committed to the confidentiality of his clients and has had the opportunity to help many high-profile clients throughout his career.

He is actively involved in several non-profit organizations and sits on the board for both the Artists for a New South Africa and the Lalela Project, an international arts education initiative. For more than two decades now, Mark has been proud to call Los Angeles his home and currently resides in Bel Air with his wife and their two dogs.

mark@iconichomesla.com  |  310.500.3923

Adam Phebus

Adam Phebus

Growing up in a family of builders, Adam developed an affinity for architecture and craftsmanship at an early age. Later, through hard work and determination to break into the business, he parlayed that passion into a successful career with the Iconic Homes LA team.

Adam is responsible for New Markets while working closely with the principals in all phases of marketing and operations. “Adam operates with uncompromising integrity, strict discretion, and dedication and we are proud to bring these strengths into each real estate transaction” said Horacio LeDon.

Adam is avid practitioner of Krav Maga, the Israeli Defense Forces own martial arts discipline.

adam@iconichomesla.com  |  310.500.3315

Vera Raytsina

Vera Raytsina

Growing up New York City and then emigrating to Los Angeles in 2013, Vera is uniquely qualified in her role liaising with our East Coast clientele.

With over 10 years of experience in Marketing and Executive Search Recruiting, our clients receive her utmost dedication, loyalty and discretion. “I live my life based on the principle that while most people listen with the intent to reply, I listen with the intent to understand and this is the business in which people need to be heard” says Vera.

An avid scuba diver with over 80 logged dives, with Borneo being her favorite diving destination, she enjoys reading at the beach and hiking with her Pit Bull named Burma. “Coming from the Soviet Union, I feel very fortunate to be walking in the shoes I am today. I hope to utilize my positive energy into serving my clients” adds Vera.

vera@iconichomesla.com  |  310.500.3922

JJ Friedman

JJ Friedman

 

Hailing from a real estate family with interests in the construction industry, JJ developed an admiration for real estate at a young age. While JJ’s dreams of a professional basketball career in Israel were derailed by a serious knee injury during his senior season, effectively ending his basketball career, he was fortunate to be able to turn to his other passion: real estate. Graduating with honors from Occidental College with a degree in Economics and Philosophy,  JJ has concentrated this fervor into residential real estate, with a particular emphasis on the San Fernando Valley, his longtime home.

jj@iconichomesla.com  |  310.500.3965

What We Do

What We Do

We are a comprehensive residential and new development group focusing on the luxury sector. Combining 27 years of experience and over $2 Billion in sales, we are uniquely qualified to market and sell your properties and extract the greatest value in the process.

Iconic Homes

Iconic Homes

 

Fusing the best of our development marketing success and our many years selling luxury real estate, our goal is to position your home in innovative ways that are not generally seen in the single family home market. From niche media outlets to exploiting the over 4,000 agents in our network, we explore every available option to get a maximum return for your home.

Iconic Developments

Iconic Developments

 

We represent luxury bespoke developments and spec homes with sellouts of under $75,000,000. As with our New Development division, our aim is to position each property for maximum absolute dollar amount sellouts and our methods have consistently extracted better than expected premiums to the market. From architecture and design to PR and Branding, we ensure that no detail goes unattended to in order to get the highest price for our clients.

Iconic Design

Iconic Design


After many successful turns advising on the various aesthetic disciplines for developers: architecture, design, and landscaping, we integrate this knowledge into a service for our residential and bespoke development groups.

We provide guidance on these disciplines to extract the greatest premiums to the marketplace in the residential arena and to give maximum coverage in the development.