Iconic Homes
About Us

About Us

About Us

About Us

Mark Rutstein

Mark Rutstein

Mark is a native South African hailing from a world-renowned family of real estate developers whose projects have included Atlantis and the exclusive One and Only group of Kerzner hotels.

Consistently ranked among top producing real estate agents, including having been named Variety's "Hollywood's Top Real Estate Agents" for three consecutive years, Mark credits his success to a business built on repeat clients and referrals, serving his clients with the utmost level of dedication, professionalism, and care. Mark's experience working with clients in the entertainment and sports industries in the US and abroad has provided him with the perfect background on which to build his business. As Co-Founder and Partner of Iconic Homes, Mark is deeply committed to the confidentiality of his clients and continues to help high-profile individuals.

He is actively involved in several non-profit organizations and sits on the board for Artists for a New South Africa, as well as for Lalela, an international arts education initiative. For more than two decades, Mark has been proud to call Los Angeles his home and currently resides in Bel-Air.

mark@iconichomesla.com | 310.200.2524

Adam Phebus

Adam Phebus

With nearly a decade of experience in the LA luxury real estate market, Adam brings deep knowledge and a vast network to each deal. As partner at Iconic Homes, Adam is responsible for deal strategy and negotiation, while overseeing all aspects of business development, marketing, and operations. Together with his team, he has executed more than 150 transactions totaling over $300 million, including 9 record setting sales. He is trusted to represent A-list clientele across diverse industries including sports & entertainment, tech, investment & development, law, and politics.

Adam’s track record of success can be attributed to his values and mindset; His intense curiosity and creative solution driven approach is underpinned by his unwavering integrity and discretion. A lifelong learner who is always one to seek out a good challenge, Adam is invigorated by complex, high-stakes transactions. When he’s not practicing real estate, Adam thrives on keeping his mind and body active; He can often be found taking courses on subjects such as game theory, or practicing martial arts such as krav maga, the Israeli Defense Force’s self defense system.

adam@iconichomesla.com | 310.866.6052

Mary Beth Sales

Mary Beth Sales

Mary Beth launched her real estate career with her manifest passion for helping people at any stage of their lives find their homes. A strategic team player, Mary Beth is ecstatic to work with first-time home buyers and those experiencing life transitions. She maintains long-term relationships with international travel agents, business managers, developers, and finance professionals and specializes in sports relocation, corporate housing, as well as identifying profit-bearing properties and pairing homes with organizations in the recovery industry. ​

Formerly a sports and entertainment publicist, currently a resident of the Hollywood Hills and always a Saint Louis native, Mary Beth's unique approach to real estate is rooted by a country-suburban heart fueling a shrewd business acumen and a penchant for the finer West Coast urban lifestyle. Mary Beth has been featured in TIME/Money Magazine, AARP, as well as on Entertainment Tonight and ABS-CBN News as an expert commentator in public relations and lifestyle.

mb@iconichomesla.com | 310.430.5277

What We Do

What We Do

We are a comprehensive residential and new development group focusing on the luxury sector. Combining over 20 years of experience advising and executing acquisition and disposition strategies for multi-million dollar properties, we are uniquely qualified to market and sell your properties and extract the greatest value in the process.

Iconic Homes

Iconic Homes

 

Fusing the best of our development marketing success and our many years selling luxury real estate, our goal is to position your home in innovative ways that are not generally seen in the single family home market. From niche media outlets to exploiting the over 4,000 agents in our network, we explore every available option to get a maximum return for your home.

Iconic Developments

Iconic Developments

 

We represent luxury bespoke developments and spec homes with sellouts of under $75,000,000. As with our New Development division, our aim is to position each property for maximum absolute dollar amount sellouts and our methods have consistently extracted better than expected premiums to the market. From architecture and design to PR and Branding, we ensure that no detail goes unattended to in order to get the highest price for our clients.

Iconic Design

Iconic Design


After many successful turns advising on the various aesthetic disciplines for developers: architecture, design, and landscaping, we integrate this knowledge into a service for our residential and bespoke development groups.

We provide guidance on these disciplines to extract the greatest premiums to the marketplace in the residential arena and to give maximum coverage in the development. 

vail twilight - virtuallyherestudios.com-1 (1).jpg