About Us

Who We Are

We are a full-service residential marketing & sales group with deep expertise in the luxury sector. Combining over 20 years of experience executing multi-million dollar real estate transactions, we are uniquely qualified to help you achieve the greatest value for your properties.

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ICONIC HOMES

Fusing the best of our development marketing success and our many years selling luxury real estate, our goal is to position your home in innovative ways that are not generally seen in the single family home market. From niche media outlets to exploiting the over 4,000 agents in our network, we explore every available option to get a maximum return for your home.

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ICONIC VALUES

ONE  /  Conscientious

TWO  /  Perpetually Growing

THREE  /  Authentic

FOUR  /  Innovative

FIVE  /  Create Value

SIX  /  Discrete

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FOUNDER

MARK RUTSTEIN

Mark is a native South African hailing from a world-renowned family of real estate developers whose projects have included Atlantis and the exclusive One and Only group of Kerzner hotels.
 
Consistently ranked among the top producing real estate agents, including having been named Variety's "Hollywood's Top Real Estate Agents" for four consecutive years, Mark credits his success to a business built on repeat clients and referrals, serving his clients with the utmost level of dedication, professionalism, and care.
 
Mark's experience working with clients in the entertainment and sports industries in the US and abroad has provided him with the perfect background on which to build his business. As founder of Iconic Homes, Mark is deeply committed to the confidentiality of his clients and continues to help high-profile individuals.
 
He is actively involved in several non-profit organizations and sits on the board for Artists for a New South Africa, as well as for Lalela, an international arts education initiative. For more than three decades, Mark has been proud to call Los Angeles his home and currently resides in Bel-Air.

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SHAM NOORISTANI

Sham Nooristani is passionate about being responsive and organized when it comes to her client's needs. She takes that passion to the next level when she begins building the type of rapport that considers her client's feelings about the most minute detail throughout the luxury home buying process from initial contact through final closing.

Originally hailing from Davis, California, she brought her Bachelor of Science in Psychology from San Diego State University back to northern California, Silicon Valley, in 2010. Sham was an integral part of Ken DeLeon's real estate team, eventually being named the #1 agent in the nation (then) as DeLeon Realty in Palo Alto, where she completed hundreds of million dollar transactions at every price point. 

Sham is passionate about working with home buyers of all types, from first-time home buyers to overseas clients, and all-cash offers. Sham prides herself on referring more business than she accepts to maintain her high level of respect for each client.

She has brought unmatched motivation and drive to the Los Angeles community, where she has practiced real estate excellence for the past nine years. The weather, beaches, and healthy food options in the area matched her love of walking the beaches with Philip, her mini Goldendoodle while enjoying her morning coffee. Sham loves the endless options for meeting friends for lunch while enjoying the great outdoors in the surrounding Los Angeles area.

 

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HARRY WHELAN IV

As a homeowner and real estate professional for the past 10 years in Los Angeles, I offer a unique combination of useful, deep-rooted knowledge along with a genuine enthusiasm and personal commitment to my clients. My priority is to be consistently accessible, responsive and sensitive to my client’s particular needs. With a background in business and Venture Capital, I convey strong negotiation skills as well as a desire to “think outside the box” in order to help my clients reach their goals. I believe transparency, communication and time are some of our most valuable assets.

I am adamant about providing exceptional service and believe that each and every transaction deserves equal personal attention and commitment. I am respectfully aware that buying, selling or relocating one’s home is one of the most important financial and personal decisions that a person can make.

I am proud to be a 5th Generation Californian which makes me appreciate all our state has to offer. I enjoy spending time with family and friends, being active outdoors and quietly giving back to our community . Playing baseball in college and being a part of a team makes me understand the importance of hard work, dedication and collaborating with colleagues. I continue to push myself and learn so that I can best represent my brand, Carolwood, and most importantly my clients.

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EDEN BONBRIGHT

Born and raised in Beverly Hills, Eden comes from a real estate family with decades of experience in brokerage, investment, property management, and development. Growing up in this environment, Eden discovered her passion for real estate at a very young age.
 
After graduating from George Washington University with a bachelor’s degree in Organizational Sciences, Eden joined a prominent real estate development firm in New York City where she worked as a leasing agent.
 
Now back home in Los Angeles, Eden manages a portfolio of both commercial and residential properties, specializing in the restoration of historic buildings. As an agent, Eden has a sharp eye for quality design, a deep appreciation for architecture, and extensive knowledge of all the Los Angeles submarkets.
 
On her time off, you can find Eden hiking at Runyon Canyon, dining at her family restaurants, Cafe Gratitude and Gracias Madre, and antiquing for her West Hollywood home.
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MAYA SHAVIT

With an elegant eye for aesthetics and divergent thinking, Maya leads all brand development and marketing initiatives of Iconic Homes. As the team’s Creative Director, she oversees community engagement, social media management, strategic content creation, and experiential events.
 
Maya’s past collaborations with international hospitality groups and lifestyle brands, along with her passion for cultural travel experiences, enable the Iconic Homes team to maintain its vision of a luxury lifestyle while giving each of its clients an elevated, personalized experience.
 
When she’s not practicing real estate marketing, Maya is identifying future travel destinations and planning her next international adventure. A California native at the core and USC alumna, she spends her free time hiking, photographing sunsets at the beach, rooting for the Trojans, and Sunday brunching with friends.
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Giovani Mobarak

Born in Pasadena but also living in South America for 18+ years, Giovani's ability to fluently converse in both English and Spanish reflects his cultural versatility which enables him to connect with people from diverse backgrounds, adding a nice touch to the upscale real estate scene. Having this linguistic dexterity allows him to build deep and meaningful relationships in the culturally rich community of Los Angeles.

Giovani is recognized for his charismatic and extroverted personality, traits that blend well with his devoted work focus and meticulous attention to detail. This combination serves as the bedrock for establishing a foundation of trust with both clients and colleagues. Whether navigating through complex transactions or fostering relationships within the real estate community, Giovani's approach is rooted in authenticity and a genuine commitment to excellence.

Having graduated from California Polytechnic University, Giovani holds degrees in Business Administration and Marketing, showcasing a well rounded understanding of both the business and creative aspects of real estate. His academic background equips him with the knowledge and skills necessary to navigate the intricacies of real estate transactions, while his keen eye for design and marketing leverage on presenting perspectives with a distinctive allure.

In his free time, you can find him enjoying the beach or hikes with his dog while also having memorable times with friends and family.

LET'S TALK ABOUT YOUR HIGHEST POSSIBLE RETURN.